Do You Need a Customs Broker? When to DIY vs Hire a Pro
When you import goods into the US valued over $2,500, you need to file a formal customs entry with CBP. You can do this yourself (any importer of record can file directly), or you can hire a licensed customs broker to handle it for you.
Brokers typically charge $150-250 per entry, plus government fees. For a small importer doing 10 shipments a month, that's $1,500-2,500/month just in brokerage fees. Is it worth it?
When You Should Use a Customs Broker
✅ Definitely hire a broker if:
- You're new to importing. The learning curve is steep, and mistakes are expensive. A single misclassification can result in penalties many times the broker's fee.
- Your products are complex. Multi-component goods, sets, products requiring careful classification, or goods subject to multiple tariff layers (Section 301 + 232 + anti-dumping).
- You import regulated goods. Food, drugs, cosmetics, chemicals, firearms, electronics with FCC requirements — these require additional agency clearances that brokers handle routinely.
- You're importing from China. The layered tariff structure on Chinese goods is complex enough that even experienced importers use brokers to ensure compliance.
- Your shipment value is high. On a $500,000 shipment, a $200 broker fee is insurance against a costly mistake.
- You're claiming FTA preferences. USMCA, KORUS, and other FTA claims require proper documentation. Brokers know what CBP expects.
🤔 You might be able to DIY if:
- You import one or two simple products repeatedly. Once you've nailed the classification and process, it becomes routine.
- Your goods are straightforward. A single-material product with a clear HTS code and no trade remedy duties.
- You're using a freight forwarder that offers brokerage. Many 3PLs include basic brokerage in their logistics fees.
- Your volumes are low enough to justify the time investment. Learning to self-file takes 20-40 hours upfront.
What Customs Brokers Actually Do
| Service | What It Means |
|---|---|
| Classification | Determine the correct 10-digit HTS code for your product |
| Entry Filing | Submit the customs entry electronically via ACE |
| Duty Calculation | Calculate all applicable duties, fees, and taxes |
| Duty Payment | Pay CBP on your behalf (you reimburse them) |
| Compliance | Ensure all regulatory requirements are met (FDA, USDA, EPA, etc.) |
| Exam Management | Handle CBP exams and document requests |
| Record Keeping | Maintain entry records for the required 5-year period |
| Post-Entry Work | Amendments, protests, prior disclosures if errors are found |
How to Choose a Customs Broker
- Verify their license. All US customs brokers must be licensed by CBP. Check the CBP broker directory.
- Look for industry specialization. A broker who handles food imports daily is better for your food business than a general broker.
- Ask about technology. Good brokers offer portals where you can track entries, view duty reports, and manage documents.
- Compare pricing structures. Some charge per entry, others per line item, some offer monthly retainers. Get quotes from 3+ brokers.
- Check references. Talk to other importers in your industry.
💰 The ROI calculation: If a broker charges $200/entry and saves you from even one misclassification penalty ($5,000-50,000+), they've paid for themselves for years. The real question isn't "can I afford a broker?" — it's "can I afford not to have one?"
The Self-Filing Option
If you decide to file yourself, you'll need:
- An importer number (your EIN or a CBP-assigned number)
- A customs bond (required for all formal entries — typically $50,000 continuous bond, ~$500-1,000/year)
- Access to ACE (Automated Commercial Environment) — CBP's electronic filing system
- Knowledge of HTS classification — use Tariff Check as your starting point
- Understanding of applicable duties including Section 301, 232, AD/CVD, and the 2026 surcharge
📌 Bottom line: If you're importing anything complex, high-value, or regulated — use a broker. If you're doing simple, repetitive imports and willing to invest time in learning — self-filing can save you thousands per year. Either way, start by looking up your products on Tariff Check to understand what you're working with.
Disclaimer: This article is for informational purposes only. It does not constitute legal or customs advice. For specific import compliance questions, consult a licensed customs broker.